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          PGDM (Retail)


          Birla Institute of Management Technology (BIMTECH) was a pioneer in introducing the Post Graduate Professional Course in Retail in India in year 2002 in order to supply quality managers, capable of shouldering responsibilities in a highly competitive retail marketing environment. The mission is to transform the students’ future by creating opportunities for them. The programme is approved by All India Council for Technical Education (AICTE, Ministry of Human Resource Development, Government of India) and is also accredited by the Association of Indian Universities (AIU) for equivalence with an MBA. It is a 2 year full time residential course which provides in-depth knowledge for not just all aspects related to retail marketing but also gives exposure to core management areas such as Marketing Management, Financial Accounting, Organizational Behaviour, Quantitative Management and Economics.


          The Indian retail industry is one of the fastest growing industry in the world.

          India’s retail sector is experiencing exponential growth. Healthy economic growth, changing demographic profile, increasing disposable incomes, urbanisation, changing consumer tastes and preferences are some of the factors driving the growth of this Industry. Increasing participation from foreign and private players has given a boost to this industry. This has intensified the need for trained retail managerial talent with the requisite knowledge skills and abilities to take up leadership roles in the industry.

          Dr. Pooja Misra


          Retail Management Programme



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